SBIR Advance is a matching grant from the state of Wisconsin to accelerate commercialization of federally funded SBIR/STTR Phase I and Phase II projects. In this program, Cadens works closely with our mentors and instructors to identify the value proposition(s) through a customer discovery process. The program uses Lean Startup techniques and Launchpad Central as rapid business development tools and measures the progress of the business model canvas. The instructors at the Center for Technology Commercialization are Dr. Todd Strother, Dave Linz, and Idella Yamben.